The balance between function and design is a fine line with websites. Depending on your market and audience, you need to make sure your site resonates with your customers, it’s easy to navigate and make sure you give them what they want.
We start by getting to know you, your product, and your goals. Then we get to know your customers and competition. This will give us an idea of your market space and advertising opportunities.
With the knowledge gained during discovery, we begin to look at current trends, websites and marketing techniques your competition is using. This helps us plan which technologies will be needed and gives us insight into the type sites your customers are used to visiting.
During this stage, we develop the look and feel of the site. We begin with a site map and begin mock-ups of the site key elements like navigation, web forms and any user interactions. Once a design has been approved, development can begin.